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  1. Spotify
  2. Int. Rescue Committee
  3. Nike X BeReal
  4. Zappos
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  2. Designs
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Insight: Perfectionism and the fear of failure cripple Gen Z.

Concept: The unique voices of these brands allow them to speak from a special place about this issue. Failure is a strength.
Copywriter: Brennan Hunt
Art Director: Ashley Krause - ashkrause.com

Recognition: La Pieza International Festival 2022 Bronze Winner


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