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Insight: Gamers are sweaty. We need to keep them winning in the game and IRL.

Concept: Old Spice’s powerful antiperspirant stops sweat before it seeps into your gameplay and keeps the community dripping with the right stuff.


Designer/AD: Brennan Hunt
Copywriter: Danny Facer - dannyfacer.com
3D Artist: Sam Rollins - samjrollins.com